Nail Polish and beauty products made in the USA
having fabulous nails is a choice!!
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MIX & MATCH
Create your own collection !!!
💛 💚 💙 ❤️ 💗 💜
Choose the color scheme you love, for you, a friend, or a loved one.


SERUMS UNDER $30.
Discover our skin collection of high-concentration serums.
Give yourself some extra love and expect visibly smoother skin in no-time.



"This array of cotton candy shades will do the same for Cancer during the Mercurial moonwalk. It'll help them reminisce about their youth."

"All of the polishes give you a glossy, opaque finish in just two coats, and they're free from 12 chemicals in addition to being free from animal-derived ingredients."

"Behold the best nude nail polish for every skin tone. Fans praise this 4-piece set for having good coverage and a quick dry time."
Vitamin C, Hyaluronic Acid, and our life-changing Super Serum formula.
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Salon quality finish, at home.
Performance-based, quick-drying, long-lasting nail polish and care.



Beyond pretty colors.
A good mani starts with the nail bed and ends with the cherry on top. Yup, we’re talking about the extras. Explore our non-toxic nail-strengthening formulas, base coats, top coats, and drying magic potions that are meant to up your nail game.

Shop American-made.
We've resisted outsourcing production since day one. This is why we pride ourselves on choosing to keep our business 100% stateside.
Don't hide behind faux-nails.
Our customers are already reporting faster nail growth rates, reduced breakage, and improved appearance.
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5 I see a big improvement in my nails’ health. Eternal polishes contain nourishing, conditioning ingredients rather than harmful chemicals.
Larissa
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5 The most simple way to grow beautiful nails. Dries quickly, and makes your nails beautifully strong. My go to for about three years now.
EMMA
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5 BEST top coat in the history of time! My nails normally chip a lot, if it wasn’t for this top coat I wouldn’t be able to have my finger nails painted.
MICHELLE
FIND IT HERE!